Saturday 19 Sep, 2026

Starting at 9:00am

Leo Burnett Building

Publicis Sapient:
35 W Wacker Dr,
Chicago, IL 60601
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About Trackingplan

Introducing the AI agent for analytics and performance

Fresh out of the oven, Trackingplan is making its exclusive first appearance of its new version of Trackingplan across the pond, right at MeasureCamp Chicago.

Meet the digital analytics agent that automates the work nobody thanks you for, keeps bad data from driving costly decisions, and answers the questions you get asked every day — grounded in your data, and without adding another request to your to-do list.

Most AI analytics starts from what already landed in the warehouse. Trackingplan works where your numbers are actually produced: every hit, dataLayer push, pixel, CAPI payload, consent state and GTM release — web, mobile and server-side, across 80+ analytics and ad providers. One tag and nothing to model: it auto-infers your schema and semantic context as data flows in.

Ask Trackingplan what broke after this morning’s release, whether your campaigns are optimizing on conversion data you can trust, or to notify you whenever there’s a traffic spike. It investigates first, shows the evidence, and knows when a number shouldn’t be believed.

We couldn’t think of a better place to introduce it than a room full of a hundred measurement people who ask hard questions for a living.

Stop by, ask it something your dashboard can’t answer, and tell us where it breaks.

That’s the MeasureCamp way.

Follow on LinkedIn: https://www.linkedin.com/company/trackingplan

Website: https://www.trackingplan.com/