MeasureCamp is an open, free-to-attend unconference, different to any other digital analytics conference held around the world.

Join us MeasureCamp Chicago! MeasureCamp Chicago will return to the Leo Burnett Building, 35 W Wacker Dr. in September 2025!

MeasureCamp is an unconference started nearly a decade ago in London that has quickly spread around the globe. We are excited to bring the event back to Chicago this year.  As an unconference, the Measurecamp schedule is created on the day of the event and speakers are fellow attendees.  Everyone is encouraged to lead a session themselves based on a topic that is relevant to the analytics community.  You focus on what YOU find most interesting and useful.

As a concept unconferences are designed to encourage discussions & exchange of ideas and have proven to be extremely popular in recent years. They provide an alternative to the traditional one-way conferences through a more collaborative social framework for knowledge sharing. With its small discussion group format and the schedule defined and curated by attendees, MeasureCamp provides participants with the ultimate opportunity to learn, develop and network with peers, consultants and vendors.

Plan on presenting at MeasureCamp?

• Download the Session Card
• Provide a brief description of your session
• Post on our LinkedIn Group to highlight your session!

Example Sessions from Past MeasureCamps:

• 4 Ways to Debug GA4 in Mobile Apps
• All the Little Questions around GA4
• Data Analysis with LLM Agents
• GTM Automation Using Python
• 9 PPC Hacks for Quick Wins
• Harnessing Data for Personalization: An Insight Lead Approach
• Less Tracking = More Insights?
• Adobe Web SDK – Overview and Implementation

Check out the video below to learn a little more about MeasureCamp. We hope that you will join us this fall!

Want to run a session at Chicago MeasureCamp? Click HERE For more info.