About Piano

Piano Analytics: The Complete Customer Story, From First Click to Final Outcome

Introduction to Piano Analytics

Piano Analytics is the platform of choice for leading enterprises worldwide — including Rabobank, BBC, L’Équipe, Leboncoin, and hundreds more across industries — helping them transform how data is captured, governed, and activated.

Our platform unifies behavioural, transactional, and identity data into a unified, analysis-ready structure that is compliant by design and ready for AI from day one. We deliver what modern analytics teams demand: speed to value, uncompromising data quality, and embedded intelligence that accelerates decisions across the organisation.

The Challenges We Solve

For modern organisations, the barriers to effective analytics are rarely about accessing more data — they are about accessing the right data, quickly, and with confidence.

Common pain points we address:

• Delayed value — Months of implementation before any insight is delivered.
• Untrusted datasets — Gaps, inconsistencies, or sampling undermine confidence in decision-making.
• Restricted accessibility — Insights locked inside technical teams, creating bottlenecks.
• Regulatory risk — GDPR, CCPA, HIPAA and other state-level privacy laws adding friction and uncertainty.
• Unrealised AI potential — AI projects failing due to incomplete, non-compliant, or low-quality data.

The Four Principles That Set Piano Apart

Data Harvesting – Capture It Right the First Time
From the very start, Piano equips you with a data model tailored to your industry and tools, so you don’t have to build from scratch. Pre-configured event definitions provide an immediate, business-ready foundation — with flexibility to adapt as you grow. Real-time monitoring keeps data clean, compliant, and consistent.

We go further with one-click integrations that add instant context:

• Advertising Data Import — Bring in cost and performance data from platforms like Google Ads in one step, joining it with behavioural data to see ROAS, cost per conversion, and campaign impact — no manual imports or connectors.
• Intelligent Content Catalog — Add rich metadata by passing a lean content ID. Piano links it to your catalogs, attaching topics, authors, or genres for consistent, contextual insights across teams.
• Extensive One-Click Integration Library — Access dozens of prebuilt connectors for contextual and behavioural data sources — from Google Search Console to Spotify — enabling richer insights without heavy implementation.

Outcome: Faster setup, richer context, and holistic insights from day one — without heavy implementation or loss of quality.

Data Democratization – Put Insights in Every Hand
Analytics has no impact if it is trapped in silos. Piano ensures role-appropriate access for every stakeholder.

• Workspaces let you build tailored team reporting in just 5 minutes — and deliver insights to decision-makers instantly.
• Piano AI Reveal delivers instant, automated insight summaries — so teams immediately see what matters and why.
• Governance controls balance autonomy with security, enabling adoption across technical and non-technical teams.
• Consistent, organisation-wide access to real-time, unsampled data.

Outcome: Decisions are informed across the business, not just in analytics teams.

Data Mining & Activation – Turn Insights into Action
From deep exploration to direct activation, Piano removes the friction between knowing and doing.

• Piano Data Query lets you go beyond dashboards — customize, explore, and share deep insights with a powerful, intuitive query builder.
• Advanced segmentation and cohort analysis without specialist bottlenecks.
• Direct integrations to data activation channels for instant campaign triggers or operational adjustments.
• Embedded intelligence surfaces anomalies and opportunities before they affect outcomes.

Outcome: Faster responses, higher ROI, and agility in execution.

AI-Ready by Design – The Data Foundation for Intelligent Systems
Piano is built for AI from the ground up — with Reveal, Discover, and Query already turning raw data into proactive insights. Summaries, trend detection, and intelligent recommendations surface automatically, helping teams move from “what happened” to “what’s next” in seconds.

• Unified data model merges behavioral, transactional, and identity data — powering complete, contextual AI workflows
• Zero sampling captures every signal across trillions of events — ensuring high-fidelity inputs for real-time insights
• Piano is the first analytics platform with GDPR certification via Europrivacy™ᐟ® — making responsible AI built-in, not bolted on
• Native Snowflake integration enables direct access to AI-ready datasets — with no delays, data duplication, or engineering lift

Outcome: Piano transforms data foundations into intelligent systems — bringing the promise of AI-powered decision-making into daily operations.

Proof in Practice

Rabobank — Privacy-Driven Transformation
When European regulators deemed a large-scale provider to be non-compliant, Rabobank migrated to Piano without sacrificing speed or capability. The result:

• 100% GDPR-compliant analytics framework
• More than 1,350 active internal users and 300+ tailored dashboards
• Real-time monitoring of every B2B interaction

BBC — Doubling Reader Engagement
By unifying cross-platform audience data, BBC doubled engagement in targeted segments while upholding strict privacy standards.

L’Équipe — Real-Time Content Strategy
Piano’s real-time analytics allowed L’Équipe to adapt article placement in minutes during live events, increasing click-through and session duration.

Why Piano

The organisations winning today are the ones that act on complete, trusted data — faster than the competition. Piano gives you the foundation to do exactly that: capturing every signal, ensuring compliance, and delivering business-ready insights from day one.

Where others compromise between speed, compliance, and capability, Piano delivers all three:

• Speed to value — pre-packaged data sources and out-of-the-box analytics get you live in hours, with insights delivered immediately
• Data quality without complexity — accurate, trusted, compliant datasets from the start.
• AI-ready intelligence — built-in capabilities that prepare your organisation for the future now. Whether your goal is to accelerate decision-making, strengthen governance, or unlock new growth opportunities, Piano makes it possible without compromise.

Don’t wait to see what’s possible — let us show you.

Website: https://www.piano.io/